About SWFFTY
Two problems. One engine.
South Africa has millions of people who want work, and hundreds of thousands of trades nobody can find online. SWFFTY puts them to work for each other.
The problem
One country, two gaps that fit together.
People who want work
That's South Africa's official unemployment rate, and nearly half of young people can't find a job. Plenty of them are sharp, hungry and good with people. What they're missing is a product worth selling and a fair cut of every sale.
Stats SA, Quarterly Labour Force Survey, Q2 2026. Source
Trades nobody can find
Customers don't just Google "plumber near me" anymore. They ask ChatGPT, Gemini and Google's AI answers too. If your business isn't the answer, your competitor gets the call. Most electricians, plumbers and builders still have no proper website at all.
SEO gets you found on Google. GEO gets you named in AI answers. SWFFTY sites are built for both.
Makes the call
A local SWFFTY rep phones or emails the trade and, if they say yes, sends them a preview of a new website made for their business.
Sees it before deciding
No setup fee, no risk. They keep the site from $27 a month, and it starts working for them that day.
Win
The rep is paid in full once the trade signs up and their payment clears. The trade gets the calls that used to go to someone else.
From the founder
Why I built SWFFTY.
I've been building websites since 1998. In all that time, the businesses that needed a website most have been the ones least likely to get one. The tiler, the sparky, the guy who fixes your geyser at 10pm. They're brilliant at what they do, they're flat out busy, and they don't have time for agencies and quotes. So they rely on word of mouth while the competitor with the half-decent website takes the rest.
Then I look at the other side. Millions of South Africans want to work, and plenty of them can sell. Give them something people actually need, show it before asking for a cent, and pay them properly when the customer signs.
"If you're not the answer when someone asks ChatGPT for a plumber in Durbanville, your competitor is."
Search has changed more in the last two years than in the twenty before. Being on Google isn't enough now. You need to be the business the AI names. That's what we build, and we build it before you've paid us anything.
SWFFTY puts people to work and gets trades found. One engine, two problems solved. That's the whole idea.
Justin
Who's behind it
Not my first build.
Entrepreneur, AI builder and digital strategist. I'm currently in Thailand, worldschooling my kids and building remotely as a single dad. SWFFTY runs on everything I've learned building for clients.
- Digiiworks
- SWFFTY
- RankMeOff
- TrpSync
- TutorHQ
- Digiiworks.Legal
Pick your side
Get found, or get paid to help others get found.
Either way, you're in the right place.